Obviously the people who would have the unmet need would be the golfers of any age who like playing golf but sometimes it poses to be too much of a time commitment.
The questions I asked where very open ended questions because I wanted the potential customer to talk as much as possible to see if the opportunity existed without me coercing it out of them.
First I asked them about themselves, I asked "Could you tell me about yourself, like your name age and how long you've been golfing?"
Then I asked "What is a normal day out playing golf like for you?"
Then I asked "Are there any things that you don't like about your experience when you play golf?"
And finally I asked "Is there any way you can think of to improve your experience out playing golf?"
What I learned about this opportunity is that there are many ways to approach making golf more enjoyable for the players. I learned that many people share the same sentiment that sometimes it just takes too long to play an entire game.
What I learned about interviewing customers is that the younger demographic was more willing to talk to a random person than the older demographic. I think students are more willing to do so because it's more common to see this type of stuff on campus. I had gone to a couple courses to speak to people and it was clear that people didn't want to get interviewed during their leisure time and that the establishments didn't want me there. It took a while to figure out who to talk to.
Points for going to multiple places to get interviews. I would be so anxious and nervous about that. I agree that younger people seem to be more willing and open to do video interviews, probably because they may have done it themselves in the past or know someone who has. I do not play golf, but I agree that the issues mentioned are concerns that many players have. I also think that these sorts of things also affect people in other sports. My interviews were based more on academics and studying overall, so I think it is good that you used golf and the interviewed people pointed out the challenge of balancing school commitments and playing a full game. Good job! Here's my post: http://entintheair.blogspot.com/2016/01/customer-interviews-no-1.html
ReplyDeleteI really like your opportunity involved with golfing. Coming from a family who LOVES golf (my dad designs and builds gold courses and my uncle is a caddy) I can totally understand time being an issue of the sport. I can imagine it being hard for you to find interviewers at the golf course as some older generations come simply to play and not be disturbed. However, a possible suggest would be to go to a country club where people not only play gold but also socialize by the pool or have a drink at the bar. My opportunity varied from yours as I talked about parking. But I did noticed that students were willing to talk to me because this is a common thing for college student to be engaged in. Heres a link to my blog if you want to check it out!
ReplyDeletehttp://wrenmoriah.blogspot.com/2016/01/customer-interviews-no-1.html
Christopher, I can understand why you would be met with some resistance by the older folks. College students are more relatable as they are living said experience. They understand the importance of completing these assignments.
ReplyDeleteTo add to your point, its interesting that cooperation was mostly received from college students you interviewed as I too feel that golf is just too long and seemingly boring. Today's professional golfers however, are increasingly becoming more millennials which clearly demonstrates the increased interest of younger people.