Week 7 Reading Reflection

I wouldn't say I was surprised by anything in this weeks reading but it was overall interesting. I especially liked the part that talked about segmentation in business. I just thought that was pretty informative. This chapter was pretty straight forward and I didn't really find anything too confusing this week. If I could ask the author anything, I would ask why he think senior management didn't trust segmentation when it was considered mathematically sound and helped others out. I don't think that the author was wrong about anything this week, but I could tell that there was much more to this subject and I would like to hear more specific explanations.