Week 11 Reading Reflection

The part of the reading this week that surprised me the most was that there was so much that went into being innovative and what makes a company be considered innovative. Things along the lines of synergy and the different strategies involved. I was a little confused by the concept of creating value. I thought he was trying to emphasize the outcome of innovation instead of the process itself right there. If I could ask the author anything it would be if he thinks a company would fail if it focused on the wrong innovations and I'd also ask if there is a certain type of innovation that has been the most successful historically. I don't disagree with anything that the author wrote this week but some of the stuff in this weeks reading was either too simplified or a little confusing.